From the brand who started it all, there’s a new trend wave hitting the denim market – and it’s about flattering your most becoming assets.
Vintage Levi’s are about as iconic as Coca Cola, and have earned a loyal following of celebrities, bloggers and vintage-lovers who covet the brand’s namesake denim. In our own (extensive and exhausting!) search for the perfect vintage-inspired jean shorts, our well-worn Levi’s always come up on top, blowing past their brand-spanking-new competition.
When we heard that Levi’s had a new style up its sleeve, you can imagine the excitement that ensued (squeals, obviously!) The new fit incorporates a flattering mid-rise to highlight the waist and curves, and here’s the clincher: playfully named the “wedgie” fit. Now, stay with me, because the results are truly transformational.
Image Courtesy of Levi’s
In our experience, we are always paying close attention to how jeans fit from the front – color, length, waist – without recognizing the importance of a 360-degree view. The folks at Levi’s were ingenious in developing a back view-first approach, complete with tilted pockets and a snug fit, to further enhance a gal’s curves and shape.
Starting at $98, the ‘Wedgie’ jeans are available in Levi’s stores nationwide and Levis.com.
