Get ready, Cara Delevingne fans!
The British beauty is the new face of Rimmel London and her first campaign is slated to debut later this year. Congrats!
Johanna Businelli, Coty’s chief marketing officer of color cosmetics, is beyond thrilled to have Cara as an ambassador (obviously!):
“Cara Delevingne is a true British woman and she has true British style — a classic beauty and she also has this imitable attitude. She has had a very fast rise to stardom, it’s been meteoric and she is extremely compelling and loved by the younger generation, which is a key, core target for the brand.â€
As for Cara, she can’t wait to work with the iconic beauty brand:
The brand philosophy and core brand identity is in line with my own style and attitude. I am proud to be English and jumped at the opportunity to collaborate with such an iconic English brand.â€
On April 15, Cara will answer questions live on Rimmel’s Snapchat as part of her first digital initiative. Submit your questions using the hashtag #RimmelxCara starting today, and you might get lucky!
