She’s looking as fierce as ever!

Selena Gomez is taking the fashion world by storm! After recently launching her Coach x Selena handbag collection, the “Fetish” singer took to Instagram to announce her latest campaign. Selena is officially the newest face of athleisure brand Puma!

The brand welcomed Sel with a post captioned “Fearless talent and [queen] of Instagram joins the family.” Too cute! And the best part? She’s not the only familiar face gracing Puma’s recent ad campaigns. Her boyfriend, The Weeknd, is also featured! Can you say POWER COUPLE!? Keep scrolling to check out all the pics below.

Fearless talent and 👑 of Instagram joins the family. @selenagomez #DoYou

A post shared by PUMA (@puma) on

Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on

In case you missed it, one of your favorite celebs recently called Selena “inspiring,” and we couldn’t agree more! Find out who it is!

More TigerBeat!

placeholder
Camila Cabello Sings ‘Never Be The Same’ Alongside ‘Dancing on Ice’ Performers 

Camila Cabello Sings ‘Never Be The Same’ Alongside ‘Dancing on Ice’ Performers 

placeholder
5SOS Announce Release Date of Their New Single

5SOS Announce Release Date of Their New Single

placeholder
Quiz: Which Flower Represents What You Need in Life Right Now?

Quiz: Which Flower Represents What You Need in Life Right Now?