The “Riverdale” star was chosen to be one of the faces of New Zealand brand Hallenstein Brothers’ new campaign #WeAreBrothers, and lent his modeling, guitar playing and even skateboarding skills to the shoot.
The brand’s CEO Glenn Hunter said KJ’s roots as a New Zealand native were what made him a perfect fit.
“The campaign is designed to inspire and empower young people to achieve what they want in life,” he said. “We were drawn to KJ as he has an inspiring story. He’s a local guy doing big things overseas.”
He even got behind the camera for a shot or two! Keep an eye out for KJ in the campaign, which is set to drop in the next week.