Fresh off landing a major film role, KJ Apa is kicking off his fashion career!

The “Riverdale” star was chosen to be one of the faces of New Zealand brand Hallenstein Brothers’ new campaign #WeAreBrothers, and lent his modeling, guitar playing and even skateboarding skills to the shoot.

New season is dropping soon 🙌🏽 #WeAreBrothers

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We promise you @kjapa landed it moving 🤙🏽

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The brand’s CEO Glenn Hunter said KJ’s roots as a New Zealand native were what made him a perfect fit.

“The campaign is designed to inspire and empower young people to achieve what they want in life,” he said. “We were drawn to KJ as he has an inspiring story. He’s a local guy doing big things overseas.”

You guessed it! @kjapa will be joining us in Vancouver for our new season campaign.

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He even got behind the camera for a shot or two! Keep an eye out for KJ in the campaign, which is set to drop in the next week.

Learn more about KJ’s exciting new film role here!

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