Brooklyn and Bailey‘s mascara is finally here!
The 18-year-old YouTubing twins — who have racked up over five million subscribers on their joint channel — just launched The Lash Next Door, and now their fans can have lashes just as bold and beautiful as their own! And the best part? A portion of the proceeds go to the United Nations’ Girl Up campaign, of which both girls are celebrity ambassadors.
Want the inside scoop? Keep scrolling for the 4-1-1 on all things Lash Next Door: from Brooklyn and Bailey’s girl-power induced inspiration behind the product to whether or not they’ll be releasing more beauty products in the future and everything in between!
What inspired you to create your own mascara?
Bailey: We’ve always loved wearing mascara but were always back and forth between a lot of different mascaras. That was the reason why we ended up making Lash Next Door, because we couldn’t decide which mascara we really just truly loved. We knew exactly what we liked and didn’t like: we didn’t want it to flake. We didn’t want it to dry out. We didn’t want it to clump. We didn’t want it to have toxic ingredients, and since we’re in a place where we can make our own, we thought, ‘Why not? Let’s just go for it, and do our best, and make a great product that we love’. So we made sure that our mascara fit all of those things that we had found over the years we liked and didn’t like!
How did you come up with the name?
Bailey: We like to think that our channel’s based off of the girl next door, the average day girl, everyday girl. When we were creating the mascara, we saw so many mascara commercials or ads, and they’re all Vogue models and dark makeup and they’re wearing fake lashes, it’s never the actual mascara. So we really wanted to base our mascara off of what it would be like to wear it as a real girl. The name, the Lash Next Door was a play off of words of the girl next door.
Brooklyn: We did a photo shoot for our website with our mascara and we had all of our friends, so girls with varying lashes, of different colors and sizes, that way everybody gets a real example of what anyone’s eyelashes look like with the mascara on because we want people to see it in reality. Bay and I are blessed with long, dark lashes, but if you have short, blonde lashes it’s still going to work out really great for you, too. We specifically chose actual high schoolers who aren’t Vogue models or anything like that, so they look like the everyday girl with everyday girl lashes, but they look fantastic!
Was that the goal for the packaging as well?
Bailey: Yes! It’s very bright. It’s very colorful. It’s fun, it’s girly, it’s young and fresh. That’s what we were aiming for. Nothing too serious or intimidating.
What does it feel like to see people wearing your product?
Brooklyn: We have gotten so much positive feedback from the people who have used the product, and even our family and friends. It’s so crazy to see it on other people’s eyes! It’s so crazy and it was just so surreal when it actually happened for the first time.
You worked closely with a team to develop the perfect formula, but went through a lot of different batches before getting there. Do you remember the moment you realized you had found the final formula?
Bailey: I can actually. We were down to the final two and me, my mom, and Brooklyn were the ones trying out the. We put one on each eye in different rooms and we all came out and we said, ‘Okay, we like this eye’ without knowing which formula was on which eye. And we all chose the same formula! That’s when we all knew that that was the formula that we wanted for The Lash Next Door.
What inspired you to team up with the Girl Up campaign?
Brooklyn: It was something that was super important to us. Every project we do, we always try to have some sort of give back element just because that’s just who we are and what we love to do. But especially since our audience is mostly female, and our family is mostly female, and that empowerment, and maybe the ability to give these girls around the world the hygienic products, and social situations, and the help that the need to get into places where they feel safe was all important to us, and we wanted our audience to also feel like they were participating in something like that. Just by doing something easy, like buying a mascara, they’re also helping somebody else across the world.
Is there anything fans would be surprised to know about a project like this?
Brooklyn: How long it took.
Bailey: It took more than two years!
Brooklyn: But we really, really wanted to focus on getting the perfect formula. So, when they started coming back we just started nitpicking it, and it just ended up taking longer than we thought it was going to.
Is this the first product of many? Can we expect an entire beauty line in your future?
Bailey: I really hope so! I think that’s our ultimate goal in the end of all this. Obviously, mascara’s our focus and we want that to be the deepest root of the rest of it, but I think it would be really fun to create this makeup line that’s for an everyday girl, and she feels comfortable going and buying it. It’s not too expensive, everything works. Just that kind of idea behind a makeup line would be really awesome!
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