YouTuber Remi Cruz Spills on Launching New Skincare Brand HoneyPop

YouTuber Remi Cruz Spills on Launching New Skincare Brand HoneyPop
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Meet your newest girls night in must-have!

Bubbly-beyond-belief YouTuber Remi Cruz — who’s racked up over two million subscribers on her beauty, fashion and lifestyle channel — just launched her very-own skincare brand, HoneyPop, and it’ll help you say buh-bye to bad skin days for good!

Want the inside scoop on all things HoneyPop? We caught up with Remi for the 411 on everything from her inspiration behind the line to her behind-the-scenes skincare secrets and everything in between. Keep scrolling for all the details!

HoneyPop™ got me smilin' cheek to cheek 💗😊 #HoneyPop #MixandMask

A post shared by HoneyPop (@honeypopbeauty) on

What inspired you to launch HoneyPop?
Remi: I was inspired to launch HoneyPop because skincare is something that I’ve struggled with my entire life. I feel like I’ve tested out all the products on the market, and I know what it takes to make a good product. I wanted to create a fun, cute product that actually works!

How do you want customers to feel when they use your products?
Remi: I want customers to feel like they have control over their product when they’re mixing it for their specific skin type. I hope they feel cute when they apply it and wait for it to dry, and I hope they are truly impressed with how their skin looks and feels after washing it away!

Do you have a favorite product in the line?
Remi: I love all the products combined together to make the ultimate mask. But if I had to just choose one, I would say the acne serum. Acne is something I’ve always struggled and still struggle with. I love the fact that it’s multi-functional and can be used in the mask or as a treatment on its own.

What’s one thing that fans would be surprised to know goes on behind-the-scenes of creating a collection like this?
Remi: Something really interesting is how much time and effort it takes to produce a product and how much work goes into it. HoneyPop took over a year to develop. There were so many decisions to be made over the course of the year regarding the product, and I’m absolutely obsessed with how it all turned out.

How did you decide on the name “HoneyPop” and on the theme around the packaging?
Remi: I’m a huge fan of honey, and honey is also amazing for the skin since it’s antibacterial. But I wanted something more than just the word honey. When I came up with “HoneyPop” it sounded so cute and just completely stuck with me!

And Remi isn’t the only one of our favorite YouTubers launching their own beauty lines. Brooklyn and Bailey just debuted their brand-new mascara, Lash Next Door, and gave us the inside scoop!

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