Emma Chamberlain Dishes on Her Back-in-Stock Fashion Collection ‘High Key’

Emma Chamberlain Dishes on Her Back-in-Stock Fashion Collection ‘High Key’
Photo by: Andre Nguyen

Get ready to dress just like Emma Chamberlain!

Back in August, the 17-year-old YouTube star totally took over the fashion world by dropping an epic clothing line in collaboration with mobile shopping and social app, Dote. Selling out right away, snagging an item from Emma’s line, “High Key” has been almost impossible, but not anymore!

The online retailer recently took to their social media to announce that fans and followers of the quirky YouTube star were in luck because “High Key” is finally back in stock! In order to celebrate the collection, we caught up with Emma to talk all things “High Key”: from her inspiration behind the colors in the line to what surprised her most about actually creating the pieces and everything in between! Keep scrolling to see what this fashionista had to say:

 

View this post on Instagram

 

High Key restocked for a limited time only!😍Go to Dote to shop your FAVS!✨ pc: @yourfriendandre

A post shared by Dote – The Mobile Mall 💕 (@doteshopping) on

What was the biggest surprise about making a clothing line?
Emma: It’s easy to draw a shirt, right. But, what goes into making that shirt, I didn’t get that. So, they have to source fabric. And, then buy a bunch of that fabric, then send it to a manufacturer so the manufacturer can sew the clothes, and make the clothes, whatever. It’s not like it’s all done in one place; you’re pulling from different areas to make everything go together.

What was the vibe you were going for with these pieces?
Emma: I wanted to make it really simple. Not as go out and get crazy. I kind of wanted to make it my closet staples, if that makes sense. Like the things that I could not live without, whatever. With the jackets that I have, those are go-to jackets that I would wear on a daily basis. I could easily switch between those for the rest of my life and be fine. Also, same things with the tops. Those are very simple, things that you could pair with anything: jeans, skirts, any kinds of pants, whatever. And it would match with everything because its so simple. Then scrunchies, duh.

 

View this post on Instagram

 

high key restocked is back😍 head to dote to shop so you don’t miss out on all the goods!🎉 pc: @yourfriendandre

A post shared by Dote – The Mobile Mall 💕 (@doteshopping) on

How did you come up with the color palette?
Emma: I’ve always loved primary colors, but the thing with blue is that I personally am a big lover of denim and so I think that in an outfit, a lot of the times, your blue comes with the denim. So, I basically was trying to make everything you could wear it with denim, and you would still have the primary color vibe.

What does “High Key” mean to you?
Emma: To me, I would say it’s basically a little extreme. A little bit much. A little bit, ‘Wow!’ Low key is kind of chill. So, high key, obviously if you do the math you know, I guess would just be a lot. That’s like the only explanation.

In case you missed it, Emma recently snagged the Breakout Creator award at the 2018 Streamys!

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