Acquired in June of 2015 by Mark Patricof and a group of highly strategic industry insiders, TigerBeat will leverage the social media habits of Gen Z, their passion for celebrity and the DNA of a truly iconic global brand to create a valuable media platform and ecosystem ideally positioned to serve this $44B demographic. While continuing to cover celebrities in a unique way, TigerBeat is expanding its content base through broadened passion points such as fashion, beauty, activism, and tech, and growing our reach through a multi-platform approach with a heavy focus on video content.