BTS Reveals Their New Brand Identity!

BTS Reveals Their New Brand Identity!
Courtesy of BTS

Your favorite K-Pop group is making a HUGE change!

BTS, known as ‘Bulletproof Boy Scouts’ in English, just revealed a new logo and new brand identity! The logo combines the BTS and ARMY logos, with the goal of connecting the band’s past and future.

To make an even bigger impact on fans, the group announced their new identity, ‘Beyond the Scene.’ Frontman Rap Monster explained the important move:

“This change is like a second chapter for BTS with the whole message and symbols pointing towards the future,” he revealed. “Our hope is that the change will bring us and our fans even tighter. We know our fans already understand our message: ‘youth that follow their dreams’ and ‘youth that constantly pursue their dreams.”

Love this group? Check out how their fan ARMY celebrated the group’s fourth anniversary!